According to data provided Avinash Kaushik, one of the familiar Google Analytics, commented in an event that the amount of search words is increasing, which means that the Long Tail increasingly taking stronger.
As it brings, we can highlight:
The average search words has grown from 3 to 4 in the last quarter of 2007.
The 14% of clicks are from the results of payment and 86% of them from the organic results.
The 25% of searches are unique (it must be borne in mind searching all systems and present, hence this figure)
What does that mean searches has increased? Well, look increasingly likely that fewer but when we do we look for a “professional” as we move into the knowledge of the search engines.